Blog

BJ Fogg’s Top 10 Mistakes of Changing Behavior

By |June 9th, 2015|

Everyone loves top 10 lists. And I think it’s great that BJ Fogg put together a Top 10 list for mistakes to avoid in behaviour change.

They tie in extremely nicely as an overview for explaining his theory. They are quite easy to digest and to apply to a variety of different situations.

Here are the Top […]

BJ Fogg section on Ability – Part 2

By |June 8th, 2015|

Brain Cycles is really the brain power that is required for someone to follow through on a behaviour. If you need to do something that is extremely complex, and it’s put on your desk at 4:00, just before the end of the work day, and you have had an extremely stressful day and you feel […]

BJ Fogg section on Ability – Part 1

By |June 8th, 2015|

BJ Fogg’s theory on behaviour design focuses on his simple equation that a behaviour is equal to a combination of motivation, ability, and trigger.

I’m going to talk more about ability. It is important that you understand motivation and trigger as an essential part of BJ Fogg’s theory on behaviour design.

His equation is fairly simple but […]

BJ Fogg on Motivation

By |June 5th, 2015|

A key factor in BJ Fogg’s theory behaviour design is the aspect of motivation.

It is one of the primary basis of his equation of Behavior=Motivation+Ability+Trigger and the combination of motivation, ability and trigger has a huge impact on whether or not someone is going to follow through on a specific behaviour.

When we’re looking at motivation, […]

Introduction for BJ Fogg

By |June 4th, 2015|

BJ Fogg’s work suggests that all human behavior can be explained with a simple equation.

I’m going to take a few moments to get into that but there is a lot of power behind this simple equation. It is something that I continually see in apps that become extremely addictive. There’s companies out there that are […]

Influence Video on Scarcity

By |June 2nd, 2015|

Robert Cialdini’s last principle of influence is scarcity.

Again this is fairly common sense. But I think we need to spend a few minutes discussing it because you definitely want to incorporate this in your business or if you’re helping someone change their behavior.

A sense of scarcity creates a sense of urgency that would require someone […]

Influence Video on Liking

By |June 2nd, 2015|

Robert Cialdini’s principles of influence can be considered to be common sense.

The fifth principle of liking definitely has merit for common sense. We are far more likely to submit to a request to someone that we like rather than someone we do not like. And from a common sense perspective, this is a something that […]

Influence Video on Authority

By |June 2nd, 2015|

We’re still talking about Robert Cialdini’s principles of influence from his book, ‘Influence’ that was published in 1984.

We’re going to be talking about the fourth principle of influence – which is authority.

This is probably one of the most disturbing of all the principles. It has clearly demonstrated that someone will actually go to if they […]

Influence Section on Social Proof

By |June 2nd, 2015|

Specifically, we’re going to talk about social proof and is one of the best ways that you can demonstrate the validity of your product, service, or the behavior that you want someone to adopt.

In the third video on our video series about Robert Cialdini’s book ‘Influence’ and his six principles, we’re going to talk about […]

Influence Section on Reciprocal Concessions

By |June 2nd, 2015|

Specifically, we’re going to talk about the principle of reciprocation.

You do something for me, and I feel that I have an obligation to you. We’re going to talk more about how you can use that for your marketing, promoting your business, your products and services, and encouraging someone to promote a positive behavior.

This is the […]